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PARO is an exclusive, adaptable workforce without boundaries

Project: Redesign of Case Study collateral, with 2 case studies as output


Objective: Update branded design for Case Study PDF collateral, as used by sales teams as leave-behinds, to better align and create a level of brand consistency with the website overhaul and  color palette / font weight shifts. Create an enterprise ready, SMB-level visual design to improve the professionalism of our brand.


You may reference prior branded versions of the case study PDFs in old colors (EST Group Case Study.pdf) and the white paper sample design (2021-02-WP-Paro-Leveraging Freelance Professionals-v5.pdf) as desired, but it is not required you stick to these design approaches.

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